PRSA-NY Board Member Spotlight: Lea-Ann O’Hare Germinder

These are just a few words that describe Lea-Ann O’Hare Germinder, APR, Fellow PRSA and President & Founder of Germinder & Associates, Inc., a New York City-based public relations firm and publisher of niche digital content including the platform.


An accomplished media relations veteran, Germinder and her teams have successfully launched more than 125 campaigns introducing pet products and addressing issues in veterinary medicine. Throughout her career, she has been a longstanding supporter of PRSA. She began her relationship with PRSSA in college as the PR Director for her chapter, and has never looked back.

“PRSA is an amazing organization and I am incredibly lucky to have had them along my professional journey,” said Germinder.

Mentorship, and in particular a mentorship of PRSSA students has been at the core of Germinder’s career.  It is with this thought in mind that her firm, Germinder & Associates and its affiliated website, would sponsor the 2017 Big Apple Awards with a Diamond level sponsorship.

Germinder has taken a unique approach to sponsorship to support students of nine local universities—the future of our communications industry.

Coordinating with PRSA-NY’s Gary Bridgens and Veronica Mingrone with assistance from Lynn Appelbaum, APR, Fellow PRSA, the program will introduce members of each PRSSA chapter to Germinder & Associates and provide an opportunity for chapter members to not only ‘win’ the ticket but to also actively engage with the agency. To maximize the long-term ROI with students who can champion PRSA, the Big Apple Awards, and Germinder & Associates, the focus will be on selecting a current junior to represent each chapter at the gala.

Germinder & Associates will post student-generated content in a blog post or on its social accounts; offer a brief internship to the selected chapter representative, consider additional mentorship opportunities with the students and schedule a visit with each chapter in the coming year.

As chapters select their representative, the PRSSA attendees will be encouraged to post their own photos on the PRSA-NY Facebook page with hashtags referring their excitement to attend the #BigAppleAwards courtesy of @GerminderPR.

She has asked that the tickets that come with her table be given to one rising Junior level star from each PRSSA chapter. As one of the leading award shows in the industry, Germinder wants to ensure that students in the industry have the opportunity to mingle with agencies and corporations in attendance, exposing them to an incredible networking opportunity, fostering their relationships and enthusiasm for the industry.  In addition, she will present The Next Big Tech Thing: Innovative Technological Approaches to Execution award at the event on June 12.

“I am thrilled that my firm is a Diamond Sponsor for the 2017 Big Apple Awards, I enjoy giving back to the organization that has given me so much, added Germinder. “This is an incredible opportunity for young professionals at the start of their careers to see what an invaluable tool PRSA can be; and one day, I hope they too will pay it forward.”

Germinder & Associates has sponsored the PRSA-NY chapter for a number of years and also provided tickets to students at those sponsorship levels. This is the first year of a Diamond Sponsorship level. We look forward to seeing you at this year’s event on June 12, tickets are available here.


Source PRSA-NY

Sponsorship Celebrates #GoodDogsInFilm with Contest, a pet news digital platform of Germinder & Associates, Inc., today announced its sponsorship of the national NY Dog Film Festival. The sponsorship kicks off with a contest along with the Goodnewsforpets #GoodDogsInFilm promotion, a year-long celebration of beloved dog stars of all kinds, past and present.

npr dogtalk lea-ann germinder

Lea-Ann Germinder, APR, Fellow PRSA Germinder & Associates, President and, Founder

“The idea of the #GoodDogsInFilm promotion came about after attending the venerable Sundance Film Festival. Sundance is an amazing experience, and true to the spirit of the festival, it nurtured an idea. I thought could play an important part in showcasing the role of dogs in films in a very positive way. They enrich the film-going experience – from the earliest dog film stars to home-grown movies to blockbuster films. We will celebrate all of them and more with this promotion, starting with the NY Dog Film Festival,” said Lea-Ann Germinder, Founder and Publisher of

Tracie Hotchner, founder and director of the NY Dog Film Festival is a well-known pet wellness advocate and author and recognized as the premiere voice for pets and their people on pet talk radio. Hotchner recently interviewed Germinder on her Dog Talk® radio show about Goodnewsforpets, working with veterinarians and pet professionals and the NY Dog Film Festival. The interview can be found here.

“When wanted to join forces with the NY Dog Film Festival, I was delighted to make a partnership with Lea-Ann and together go forward bringing the world Good News for Pets! Hotchner commented, adding, “I’m delighted to bring animal lovers together to share a communal experience of watching short films that celebrate the remarkable bond between people and dogs, while recognizing the great work of local animal organizations.”

ny dog film festival tracie hotchnerTo enter the contest, go to NY Dog Film Festival Founder Tracie Hotchner’s blog post and find the special key word to enter the contest. Entrants have the chance to win one of three copies of the American Veterinary College of Behaviorists’ book “Decoding Your Dog” together with three exclusive Elena Kriegner Goodnewsforpets sterling silver Heart-Paw charms. A personal donation in each winner’s name will also be made to a local dog rescue or shelter of his or her choice. Enter by April 28, 2017 for a chance to win here!

Follow Goodnewsforpets on Twitter @goodnewsforpets and Facebook

About & Germinder & Associates, Inc. curates news of interest and importance to informed pet parents inclusive of the pet industry and veterinary profession. The award-winning site was launched in 2000. Germinder & Associates is an award-winning New York City based agency that provides strategic counsel, digital publishing content, and national campaigns for niche markets including animal health and pet products. For more information contact Lea-Ann Germinder, President and Founder at or 212-367-2170.

About the NY Dog Film Festival

In 2015 the first NY Dog Film Festival™ premiered in New York City, which grew out of Tracie Hotchner’s desire as a pet wellness advocate to expand her Radio Pet Lady Network’s outreach to educate the public about adoption, health issues and philosophical aspects of pets in our lives. Hotchner created the Festival as a unique way of honoring dogs as true family members by bringing together like-minded people to experience the remarkable human-canine bond on film. The NY Dog Film Festival™ shares proceeds from its ticket sales with local shelters wherever it travels. For more information about the films, other 2017 destination cities, and how to buy tickets visit

Happy 18th Anniversary and 1st Week to Me By Casey Walsh

Germinder 18th anniversary

Today marks Germinder & Associates’ 18th anniversary as well as my one week anniversary as a staff member of the agency. The agency founder Lea-Ann Germinder has a strong commitment to mentoring, so she asked me to write a post from my perspective.  It has been an amazing first week and I am extremely excited to see what the future has in store.

For my first week I dove right in and have already had the true Germinder experience from the looks of it. Each day has been new and exciting and always different from the last. The Germinder team has been extremely friendly and helpful with my transition, I couldn’t ask for a better group of people to not only work with but to learn from.

As the new account executive and social media content specialist and blogger, the best part of my week has by far been my role in participating in Germinder account activity and the Good News For Pets in Target Zero’s #LickMyFace campaign. I wrote a blog post for and got to make a fun video with my dog!

As seen in the video below, Germinder has brought me nothing but smiles and I am looking forward to whatever is next. Thank you for a great first week and happy 18th anniversary!


My Internship Experience By Salina Benitez

FullSizeRenderAfter what seems to be the fastest semester of my undergraduate career, my time as an intern at Germinder & Associates is coming to an end. They say time flies when you’re having fun, but I’m sure the constant go-go dynamic of agency life had a hand in time passing by in what seemed to be a blink of an eye. Work life at Germinder & Associates is reflective of the PR industry itself – ever-changing and no two days being the same. Each day presented a new learning experience and challenge.

I’m glad I found myself interning at a smaller agency, because of this I was able to dabble in all types of work and given plenty of responsibilities. My responsibilities varied day-by-day. I could be doing anything from creating media reports to curating content for our Goodnewsforpets website, which in itself included – interviewing accredited professionals, writing books reviews or creating a Pet IQ trivia question to engage our audience. As my skill set grew during my time at Germinder, so did my creative freedom, allowing me to truly practice my passion for storytelling.

During my time as an intern I was exposed to platforms I’ve never had the opportunity to work on before, only enhancing a skill set I can bring along with me throughout my professional career. I had the opportunity to work on multiple campaigns, even seeing one from the beginning phases of drafting the press release, inviting press to a press conference, and compiling press materials for a press kit. To this day I am still working on this campaign that I consider my PR baby by following up with press hits and measurements of our success. All these experiences in just a few weeks time, not to mention the day-to-day insights given by our wonderful, seasoned boss, Lea-Ann. Lea-Ann’s insights and guidance truly make you understand the backbone and in-and-outs of PR.

Thanks to this work experience, I gained the confidence needed to feel well equipped to practice this profession for years to come. It was a great learning experience, and confirmation that I have chosen the right career path. My time here at Germinder & Associates will be a time I will forever cherish.

A Semester in Review by Victoria Geager

Screen Shot 2016-05-03 at 4.38.39 PM

Interning for Germinder and Associates these past four months has not only taught me so much about the Public Relations Industry, but a lot about myself; and those are two things I will forever be grateful for. This has been an experience I wish every graduating college student could have had their last semester.

I will never forget my first day of work with my boss Lea-Ann Germinder. She had asked me to create content for our website and social media accounts (all things I have done at previous jobs before) but what stood out is that she asked me to create my first media report. By the end of my first week, after updates and revisions, she signed off on my media report with a smile and sent it out to our client. This first proud moment at my internship is one I could never forget because it was the first of many.

Throughout the course of my internship, I have created various media and press reports, kits and releases; each more detailed advanced every time. What has been so wonderful about my experience is that Lea-Ann asks you what you would like to do more of and your interests in the field so she can give you projects to advance your skills in it. My particular interest is the creative aspect of the industry. After hearing that, I was given the task to create an interview for America’s Veterinarian: Marty Becker. This allowed me to do extensive research but have my own creative twist on it. That interviewed published by the end of my second week with my name on it and there were plenty more to come in the near future.

What I have found so genuinely beautiful about this internship is that I have been involved in projects from the very beginning of the project from typing and editing release to physically taping up the media kits and dropping them off at Fed-Ex to send to the client. This was our Double Defense media kit that I had worked on throughout most of my time in my internship and it was wonderful to watch it come to life.

I have had so much great hands on experience that not many people my age can say they received at their internship. The knowledge that I have gained will forever be with me from my time at Germinder and Associates and this has led me to have the confidence I now have in myself while entering the job world. Graduating college is a scary thing but interning at Germinder and Associates has given me not just the experience, knowledge and confidence while pushing forward; but the excitement to go with it.

Germinder & Associates Partners with Renowned Fine Jewelry Designer, Elena Kriegner, to Bring Diamonds to Pets and their Parents this Valentine’s Day #gnfplovegiveaway

Veterinary and pet communications agency, Germinder & Associates, is partnering with Elena Kriegner on giving away three diamond heart-paw charms during the 15th anniversary series contest.

New York. February 8, 2016. As the end of the 15th anniversary series contest, hosted by acclaimed animal health and news website, draws near, site publisher Germinder & Associates is bringing the love back to the readership with a luxurious Valentine’s Day Diamond Charm Giveaway for three lucky winners.

DiamondCharm-300x200@2xThe exclusive heart-paw charm has been on the site’s hot list for the past twelve months, with readers inquiring about where to find the stunning, convertible charm-turned-pendant, designed exclusively for by jewelry designer and dog lover, Elena Kriegner.

Site Founder and Germinder & Associates President Lea-Ann Germinder, APR Fellow PRSA says, “Our partnership with Elena Kriegner has been a joy, and a wonderful means to celebrate the 15th anniversary of We are passionate about supporting female business owners and entrepreneurs, so this collaboration was the perfect way for us to give back to our readers!”

Thirty-seven heart-paw charms have been given away during the anniversary celebration contests to date. To mark the annual day of love, the agency has made February’s giveaway charm an extra special one by incorporating a single diamond into each individual sterling silver charm. In addition, each winner will have a monetary donation made in their name to the animal rescue or shelter of their choice.

IMG_3959-300x300@2xAustrian born and Manhattan-based New York City award-winning jewelry designer, Elena Kriegner, is well known for her contemporary-meets-fine-jewelry style. Her ability to invent new forms of convertible jewelry have landed her much media coverage: from the Voyage collection, with rings turned pendants designs, to the Amorets collection, featuring pendant turned earring masterpieces, as well as a new way to design a ring that avoids sizing issues altogether for retailers and consumers alike.

Kriegner says, “Jewelry is the most personal physical gift that can be given and shared as a token of love. Why not extend the love to our pets too? They are part of our family, and I wanted to design something that was interchangeable between pets and their pet parents. As an avid follower of, I knew this was the website I wanted to work with to make the vision for animals come alive.”

The Valentine’s Day Diamond Charm Giveaway is open for entry through midnight on February 14th, 2016. Contest Rules and restrictions apply. To enter, visit For inquiries regarding this release, contact Lea-Ann Germinder at or call 212-367-2170. You can follow us via social media by searching for the hashtag #gnfplovegiveaway, or following us on Twitter @goodnewsforpets. has curated news of interest and importance to informed pet parents inclusive of the pet industry and veterinary profession since 2000.

About Germinder & Associates
Germinder & Associates is an award-winning New York City-based agency that provides strategic counsel, digital publishing content, and national campaigns for niche markets including animal health and pet products. Follow Germinder & Associates on Twitter @GerminderPR or on Facebook at

A Day in the Life of an Intern : By Joe Germinder

Joe Germinder : Intern

Over my winter break I had the opportunity to do a dual internship for Germinder & Associates and I’ll be sharing my experience with you by discussing what my day to day was like, what I learned throughout the process, and how this internship has prepared me for the future.

Working in the field of public relations is very fast paced and intense. It’s a constant struggle to meet deadlines, work with people, and solve problems. The day starts early with lots of coffee and an inbox full of unread emails. When a firm is working with multiple clients there are a lot of projects that are happening at the same time. The deadlines constantly shift and change. Often, when in the middle of something, some sort of new demand comes up that needs to be met immediately. This causes you to drop whatever you are doing and shift focus to the hot task at hand. This happened a lot. Most of the time I was reading, writing, editing, and organizing. From press releases to excel worksheets I always had to make sure I was organized. There’s a lot of back and forth when 4 people need to look at the same word document, so it pays to be organized and have a good naming system for your files. I also had to edit and proof a lot which is a crucial task in public relations. To give the client the best work or to post onto a website, your work needs to be flawless. No typos, no grammatical errors, no mistakes. It may take me 15 minutes to write a document, but I’ll spend the next 20 or so more making sure it’s perfect. Because as I found out, when you send out something that isn’t perfect, it can turn into a mess and creates more work and stress than if you just did it right the first time. Measure twice, cut once.

The most fun project I worked on was the 15th Anniversary Contest series. I organized and sent out prizes to the winners, helped analyze contest results, and created a Contest Series binder book full of everything did over the past 9 months. I found this to be enjoyable because as I was making the binder and doing analysis I got to see all the winner’s comments and the general comments from the public. When doing analytics, I see all these numbers like website views and contest entries, and its all about getting the biggest numbers possible. But when I see people actually talking about how much they love their pets and how great this contest is, that’s when I can start to feel really good about the work we are doing. It was extremely rewarding to be a part of a company that gives back. When you do something that makes a lot of people happy and you hear about it, it really provides a sense of accomplishment and fulfillment.

This winter internship has been a major success in growing my skills. I continued to develop my interpersonal skills with people as we worked in a team. I got better at working under pressure and delivering quality content at a very high level of pace. I enhanced my analytical and critical thinking skills as I worked with the head editor to think about how we can solve problems and provide feedback. Although I felt extremely proficient, there seems to be no end to the learning in Word and Excel as I became ever more adept at formatting and organization. And the most exciting thing that I really got to learn was the internal management of a small business and website. And what I truly took away from that is that the word “small” is deceiving. There are so many different pieces that fit into the puzzle. It takes editors, it takes accountants, publishers, IT people, graphic designers, social media gurus etc. Everyone needs to be passionate, creative, and hard-working. And they all have to work together, on tight deadlines, each contributing tons of hours of work. And then there’s the intern, who never says no to anything and will tackle any job thrown their way with enthusiasm. And I will admit, sometimes the job may involve getting a cup of coffee for the boss or organizing a mess of files. Yet, no matter how insignificant you may seem, you play a role in the success of the business. A chain is only as strong as it’s weakest link. Be a good link, and you and the business will realize more success than you could have ever imagined.