Germinder Named Dog Writers Association of America Agency of Record

Goodnewsforpets Will Be Third-Party Digital Platform

dwaa dog writers association of america germinder goodnewsforpets(New York – June 20, 2017) – Germinder & Associates has been named agency of record for the esteemed Dog Writers Association of America (DWAA). Founded in 1935 by eight editors and publishers invited to the Westminster Kennel Club Dog Show, the DWAA has become the most recognized professional writing association devoted to man’s best friend.

Jen Reeder, an award-winning freelance journalist who was elected president of the DWAA earlier this year, said she is excited about the collaboration.

“I’m thrilled that we’ll be working with Lea-Ann Germinder and her team,” Reeder said. “As the new president of DWAA, I’m hoping to launch initiatives to help members achieve continued success and generally elevate, promote and celebrate the dog-writing community. It will be fantastic to have Germinder & Associates working with us toward that goal.”

The agency will provide strategic counsel, publicize DWAA events and publish news about members’ books on its platform. Germinder & Associates will also assist with sponsorship activities. The agency has already begun outreach to special award sponsors and will promote the DWAA’s annual writing contest and awards banquet, scheduled for Saturday, February 10, 2018 at the New Yorker Hotel in Manhattan.

“We are pleased to return as the AOR for DWAA, which is an organization near and dear to me personally. We look forward to working with this organization of highly skilled dog writers, bloggers and journalists,” said Lea-Ann Germinder, APR PRSA, President & Founder, Germinder & Associates, Inc.

About DWAA
The Dog Writers Association of America is the most recognized professional writing association devoted to dogs. Founded in 1935, the DWAA has grown from eight founders to over 500 members, including journalists, authors, bloggers, publicists, photographers, illustrators and media personalities. Under the umbrella of the human-canine bond, members cover dog competitions, health, training, rescue, pet fashion, veterinary research, working dog organizations, animal welfare legislation, fundraisers and many other topics. For more information, visit:

About Germinder & Associates, Inc.
Germinder & Associates is an award-winning New York City and Kansas City based agency that provides strategic counsel, digital publishing content, campaigns for niche markets including animal health and pet products. The agency was founded in Kansas City in 1998 and opened a New York office in 1999. Iconic initiatives include The Catalyst Council; KNOW Heartworms and the Kansas City Animal Health Corridor. The agency is a member of the PR Council, a Diamond sponsor of the PRSA-NY Big Apple Awards and a Majestic sponsor of the Greater Kansas City Prism Awards. The agency will celebrate its 20th anniversary next year. Follow on Twitter: @GerminderPR and Facebook: GerminderPR.

Why the PRSA-NY Big Apple Awards Rock

Germinder Gets PRSSA Leaders Perspectives

This week Germinder continued the celebration of the launch of GNFP Digital and also concluded its diamond sponsorship of the PRSA-NY Big Apple Awards. A special aspect for Founder Lea-Ann Germinder, herself a former PRSSA leader, was hosting a group of PRSSA student leaders from several PRSA-NY affiliated chapters at the event.

We were so impressed by these fabulous students that we asked them to talk about their experience at the Big Apple Awards. We are grateful for their appreciation of our sponsorship, but more than that, for what they said about their experience. What we got back made our hearts sing once again.

germinder prssa prsa gnfp digital big apple awards 2017

A total of eight students were named to the Germinder+NYC PRSA-NY Big Apple PRSSA Student Program. Pictured here with Host Lea-Ann Germinder, APR, Fellow President & Founder of Germinder & Associates are seven of the students: (Left to Right: Amalia Lytle – City College, Stephana Eghan – City College, Samantha Prete – Manhattan College, Lea-Ann Germinder, Jenny Carolina Osma – NYIT, Kelly Wells – Hofstra University, Kelly McLoughlin – FIT and Mahin Rahaman NYU)

“I am glad that I had the opportunity to attend the Big Apple Awards and to be surrounded by leaders and representatives from well-known public relations agencies. Being recognized as an outstanding PRSSA member encourages me to keep going above and beyond for the PRSSA chapter at my college.”

– Stephana Eghan, City College PRSSA

“I think I speak for the entire PRSSA attendees when I say, that this was a truly invaluable and career-changing event. Being able to attend the Big Apple Awards was an experience unlike anything I’ve ever had and hope to attend as a professional in the industry soon. Seeing all the greatest professionals in New York public relations in one room was an eye opening way to discover what I can expect in the years to come.

These award winning projects and campaigns of the night inspired me to think bigger and work harder in my PR pursuits. To see that PRSA is a community driven force that takes time to recognize all the hard work PR professionals put in makes me even more eager to join PRSA once I graduate from FIT.

– Kelly McLoughlin, FIT PRSSA


goodnewsforpets gnfp prssa prsa germinder gnfp digital

Amalia Lytle, City College PRSSA chapter representative, was the winner of the 2017 PRSA-NY Big Apple Awards Gala Internet Scavenger Hunt. Here she is with Germinder President & Goodnewsforpets Publisher Lea-Ann Germinder, APR Fellow PRSA and Lytle’s cache of prizes.

“It was such an amazing opportunity that I am so grateful to have experienced.”

–  Amalia Lytle, City College PRSSA

“This opportunity allowed me to gain exposure to an incredible network of communications professionals as well as witness outstanding PR campaigns. I left the event feeling incredibly inspired and motivated to take on the future PR industry by storm.”

– Mahin Rahaman, New York University PRSSA

“I am truly grateful for the opportunity to attend such a prestigious awards nights in the field of PR. As a devoted college student and an officer in PRSSA, I take my education and opportunities to grow in the field very seriously. At the event I got the opportunity to network with professionals from many PR firms and from people in marketing and communications.

Additionally, other PRSSA officers around NY and myself got the opportunity to network with each other- allowing us to grow our chapters by plausibly collaborating for future events. This event definitely helped me grow as an individual in my personal life, but most importantly as a professional.

Given the fact that I have yet to graduate college, growing in contacts within the field of PR can help me achieve internships, or just offer experience that I will need once I graduate. By accumulating experience and knowledge of how things are run in the world of PR, I am better prepared to enter the workforce. “

–   Jenny Carolina Osma, New York Institute of Technology PRSSA

There’s always time to give back, and encourage excellence. Following through on #GerminderPR’s commitment to PRSA and the public relations profession we hope to continue the ongoing tradition of nurturing young professionals with opportunities and mentoring for years to come.


Connect with us on social media!

Twitter: @goodnewsforpets | @GerminderPR | @GNFPdigital

Facebook: Goodnewsforpets | GerminderPR | GNFPdigital








Germinder Introduces GNFP Digital

NYC Office Relocates To SoHo, KC Office Set for Crossroads Arts District 

New York – June 7, 2017 – Germinder & Associates, Inc., an agency specializing in the $67 billion pet industry, today announced an expansion of its digital capabilities with the introduction of GNFP Digital. With the introduction comes a strategic move of the agency’s midtown New York City offices to 175 Varick Street, WeWork/SoHo West. The agency’s #GNFPDigital services will be located in the new WeWork/Corrigan Station in the KC Crossroads Arts District. Those offices are set to open just in time for the Animal Health Corridor’s Global Animal Health Week annual events.

NYC Street Sign“We’ve always aimed to be ahead of the curve, and our Goodnewsforpets Digital platform is an example of that. Now with GNFP Digital we can extend those capabilities to other areas of digital communications. And, we see great synergy in moving our offices to a more collaborative creative space in SoHo and opening our new GNFP Digital offices in the Crossroads Arts District, in the heart of the Kansas City Animal Health Corridor. It’s a package we are looking forward to presenting to both clients and prospects alike,” said Lea-Ann Germinder, APR, Fellow PRSA, President & Founder.

GNFP Digital will apply Germinder’s well-honed brand of strategic counsel, spokesperson and crisis training expertise in the pet industry coupled with the latest expertise in the digital space. Reputation management services in the digital setting will also be offered. Companies and C-suite executives seeking to either enhance or revamp their digital presence can benefit from the services.

“In all the years, I have known Lea-Ann, she is always one step ahead in advising her clients on how to proactively engage rather than fight or ignore an issue. And, she leverages every communications channel at her disposal. She anticipated the impact of the Internet, the impact of the bloggers, and the impact of social media. She is disciplined in her approach and I look forward to seeing this next phase of her business unfold,” said Susan McGreevy, partner at Kansas City law firm of Stinson Leonard Street LLP.

Germinder publishes the firm’s award-winning Digital platform. curates news of interest and importance to informed pet parents inclusive of the pet industry and veterinary profession. The award-winning site was launched in 2000. Goodnewsforpets offers sponsored packages and is a sponsor of the NY Dog Film Festival, a national festival that celebrates the dog. The site regularly contributes both in-kind and monetary donations to shelters, rescues and not-for-profit organizations.

About Germinder & Associates, Inc.
Germinder & Associates is an award-winning New York City and Kansas City based agency that provides strategic counsel, digital publishing content, campaigns for niche markets including animal health and pet products. The agency was founded in Kansas City in 1998 and opened a New York office in 1999. Iconic initiatives include The Catalyst Council; KNOW Heartworms and the Kansas City Animal Health Corridor. The agency is a member of the PR Council, a Diamond sponsor of the PRSANY Big Apple Awards and a Majestic sponsor of the Greater Kansas City Prism Awards. The agency will celebrate its 20th anniversary next year. Follow on Twitter: @GerminderPR and Facebook: GerminderPR.

About Lea-Ann Germinder, APR Fellow PRSA
Lea-Ann Germinder, APR Fellow PRSA is an accredited public relations leader and animal health industry veteran. She has served on the national board of the Public Relations Society of America (PRSA), as a Trustee of the PRSA Foundation, and as President of the New York and Kansas City PRSA chapters. She is a member of the Women Presidents Organization (WPO), NY Women In Communications (NYWICI), the Fear Free Advisory Board, Veterinary Marketing Association Executives (VMAE), Veterinary Partners, the Cat Writers’ Association of America (CWA), the Dog Writers Association of America (DWAA), and Women in the Pet Industry (WIPIN). Follow her on Twitter: @lgerminder

PRSA-NY Board Member Spotlight: Lea-Ann O’Hare Germinder

These are just a few words that describe Lea-Ann O’Hare Germinder, APR, Fellow PRSA and President & Founder of Germinder & Associates, Inc., a New York City-based public relations firm and publisher of niche digital content including the platform.


An accomplished media relations veteran, Germinder and her teams have successfully launched more than 125 campaigns introducing pet products and addressing issues in veterinary medicine. Throughout her career, she has been a longstanding supporter of PRSA. She began her relationship with PRSSA in college as the PR Director for her chapter, and has never looked back.

“PRSA is an amazing organization and I am incredibly lucky to have had them along my professional journey,” said Germinder.

Mentorship, and in particular a mentorship of PRSSA students has been at the core of Germinder’s career.  It is with this thought in mind that her firm, Germinder & Associates and its affiliated website, would sponsor the 2017 Big Apple Awards with a Diamond level sponsorship.

Germinder has taken a unique approach to sponsorship to support students of nine local universities—the future of our communications industry.

Coordinating with PRSA-NY’s Gary Bridgens and Veronica Mingrone with assistance from Lynn Appelbaum, APR, Fellow PRSA, the program will introduce members of each PRSSA chapter to Germinder & Associates and provide an opportunity for chapter members to not only ‘win’ the ticket but to also actively engage with the agency. To maximize the long-term ROI with students who can champion PRSA, the Big Apple Awards, and Germinder & Associates, the focus will be on selecting a current junior to represent each chapter at the gala.

Germinder & Associates will post student-generated content in a blog post or on its social accounts; offer a brief internship to the selected chapter representative, consider additional mentorship opportunities with the students and schedule a visit with each chapter in the coming year.

As chapters select their representative, the PRSSA attendees will be encouraged to post their own photos on the PRSA-NY Facebook page with hashtags referring their excitement to attend the #BigAppleAwards courtesy of @GerminderPR.

She has asked that the tickets that come with her table be given to one rising Junior level star from each PRSSA chapter. As one of the leading award shows in the industry, Germinder wants to ensure that students in the industry have the opportunity to mingle with agencies and corporations in attendance, exposing them to an incredible networking opportunity, fostering their relationships and enthusiasm for the industry.  In addition, she will present The Next Big Tech Thing: Innovative Technological Approaches to Execution award at the event on June 12.

“I am thrilled that my firm is a Diamond Sponsor for the 2017 Big Apple Awards, I enjoy giving back to the organization that has given me so much, added Germinder. “This is an incredible opportunity for young professionals at the start of their careers to see what an invaluable tool PRSA can be; and one day, I hope they too will pay it forward.”

Germinder & Associates has sponsored the PRSA-NY chapter for a number of years and also provided tickets to students at those sponsorship levels. This is the first year of a Diamond Sponsorship level. We look forward to seeing you at this year’s event on June 12, tickets are available here.


Source PRSA-NY

Sponsorship Celebrates #GoodDogsInFilm with Contest, a pet news digital platform of Germinder & Associates, Inc., today announced its sponsorship of the national NY Dog Film Festival. The sponsorship kicks off with a contest along with the Goodnewsforpets #GoodDogsInFilm promotion, a year-long celebration of beloved dog stars of all kinds, past and present.

npr dogtalk lea-ann germinder

Lea-Ann Germinder, APR, Fellow PRSA Germinder & Associates, President and, Founder

“The idea of the #GoodDogsInFilm promotion came about after attending the venerable Sundance Film Festival. Sundance is an amazing experience, and true to the spirit of the festival, it nurtured an idea. I thought could play an important part in showcasing the role of dogs in films in a very positive way. They enrich the film-going experience – from the earliest dog film stars to home-grown movies to blockbuster films. We will celebrate all of them and more with this promotion, starting with the NY Dog Film Festival,” said Lea-Ann Germinder, Founder and Publisher of

Tracie Hotchner, founder and director of the NY Dog Film Festival is a well-known pet wellness advocate and author and recognized as the premiere voice for pets and their people on pet talk radio. Hotchner recently interviewed Germinder on her Dog Talk® radio show about Goodnewsforpets, working with veterinarians and pet professionals and the NY Dog Film Festival. The interview can be found here.

“When wanted to join forces with the NY Dog Film Festival, I was delighted to make a partnership with Lea-Ann and together go forward bringing the world Good News for Pets! Hotchner commented, adding, “I’m delighted to bring animal lovers together to share a communal experience of watching short films that celebrate the remarkable bond between people and dogs, while recognizing the great work of local animal organizations.”

ny dog film festival tracie hotchnerTo enter the contest, go to NY Dog Film Festival Founder Tracie Hotchner’s blog post and find the special key word to enter the contest. Entrants have the chance to win one of three copies of the American Veterinary College of Behaviorists’ book “Decoding Your Dog” together with three exclusive Elena Kriegner Goodnewsforpets sterling silver Heart-Paw charms. A personal donation in each winner’s name will also be made to a local dog rescue or shelter of his or her choice. Enter by April 28, 2017 for a chance to win here!

Follow Goodnewsforpets on Twitter @goodnewsforpets and Facebook

About & Germinder & Associates, Inc. curates news of interest and importance to informed pet parents inclusive of the pet industry and veterinary profession. The award-winning site was launched in 2000. Germinder & Associates is an award-winning New York City based agency that provides strategic counsel, digital publishing content, and national campaigns for niche markets including animal health and pet products. For more information contact Lea-Ann Germinder, President and Founder at or 212-367-2170.

About the NY Dog Film Festival

In 2015 the first NY Dog Film Festival™ premiered in New York City, which grew out of Tracie Hotchner’s desire as a pet wellness advocate to expand her Radio Pet Lady Network’s outreach to educate the public about adoption, health issues and philosophical aspects of pets in our lives. Hotchner created the Festival as a unique way of honoring dogs as true family members by bringing together like-minded people to experience the remarkable human-canine bond on film. The NY Dog Film Festival™ shares proceeds from its ticket sales with local shelters wherever it travels. For more information about the films, other 2017 destination cities, and how to buy tickets visit

Happy 18th Anniversary and 1st Week to Me By Casey Walsh

Germinder 18th anniversary

Today marks Germinder & Associates’ 18th anniversary as well as my one week anniversary as a staff member of the agency. The agency founder Lea-Ann Germinder has a strong commitment to mentoring, so she asked me to write a post from my perspective.  It has been an amazing first week and I am extremely excited to see what the future has in store.

For my first week I dove right in and have already had the true Germinder experience from the looks of it. Each day has been new and exciting and always different from the last. The Germinder team has been extremely friendly and helpful with my transition, I couldn’t ask for a better group of people to not only work with but to learn from.

As the new account executive and social media content specialist and blogger, the best part of my week has by far been my role in participating in Germinder account activity and the Good News For Pets in Target Zero’s #LickMyFace campaign. I wrote a blog post for and got to make a fun video with my dog!

As seen in the video below, Germinder has brought me nothing but smiles and I am looking forward to whatever is next. Thank you for a great first week and happy 18th anniversary!


My Internship Experience By Salina Benitez

FullSizeRenderAfter what seems to be the fastest semester of my undergraduate career, my time as an intern at Germinder & Associates is coming to an end. They say time flies when you’re having fun, but I’m sure the constant go-go dynamic of agency life had a hand in time passing by in what seemed to be a blink of an eye. Work life at Germinder & Associates is reflective of the PR industry itself – ever-changing and no two days being the same. Each day presented a new learning experience and challenge.

I’m glad I found myself interning at a smaller agency, because of this I was able to dabble in all types of work and given plenty of responsibilities. My responsibilities varied day-by-day. I could be doing anything from creating media reports to curating content for our Goodnewsforpets website, which in itself included – interviewing accredited professionals, writing books reviews or creating a Pet IQ trivia question to engage our audience. As my skill set grew during my time at Germinder, so did my creative freedom, allowing me to truly practice my passion for storytelling.

During my time as an intern I was exposed to platforms I’ve never had the opportunity to work on before, only enhancing a skill set I can bring along with me throughout my professional career. I had the opportunity to work on multiple campaigns, even seeing one from the beginning phases of drafting the press release, inviting press to a press conference, and compiling press materials for a press kit. To this day I am still working on this campaign that I consider my PR baby by following up with press hits and measurements of our success. All these experiences in just a few weeks time, not to mention the day-to-day insights given by our wonderful, seasoned boss, Lea-Ann. Lea-Ann’s insights and guidance truly make you understand the backbone and in-and-outs of PR.

Thanks to this work experience, I gained the confidence needed to feel well equipped to practice this profession for years to come. It was a great learning experience, and confirmation that I have chosen the right career path. My time here at Germinder & Associates will be a time I will forever cherish.