Germinder Named Dog Writers Association of America Agency of Record

Goodnewsforpets Will Be Third-Party Digital Platform

dwaa dog writers association of america germinder goodnewsforpets(New York – June 20, 2017) – Germinder & Associates has been named agency of record for the esteemed Dog Writers Association of America (DWAA). Founded in 1935 by eight editors and publishers invited to the Westminster Kennel Club Dog Show, the DWAA has become the most recognized professional writing association devoted to man’s best friend.

Jen Reeder, an award-winning freelance journalist who was elected president of the DWAA earlier this year, said she is excited about the collaboration.

“I’m thrilled that we’ll be working with Lea-Ann Germinder and her team,” Reeder said. “As the new president of DWAA, I’m hoping to launch initiatives to help members achieve continued success and generally elevate, promote and celebrate the dog-writing community. It will be fantastic to have Germinder & Associates working with us toward that goal.”

The agency will provide strategic counsel, publicize DWAA events and publish news about members’ books on its Goodnewsforpets.com platform. Germinder & Associates will also assist with sponsorship activities. The agency has already begun outreach to special award sponsors and will promote the DWAA’s annual writing contest and awards banquet, scheduled for Saturday, February 10, 2018 at the New Yorker Hotel in Manhattan.

“We are pleased to return as the AOR for DWAA, which is an organization near and dear to me personally. We look forward to working with this organization of highly skilled dog writers, bloggers and journalists,” said Lea-Ann Germinder, APR PRSA, President & Founder, Germinder & Associates, Inc.

About DWAA
The Dog Writers Association of America is the most recognized professional writing association devoted to dogs. Founded in 1935, the DWAA has grown from eight founders to over 500 members, including journalists, authors, bloggers, publicists, photographers, illustrators and media personalities. Under the umbrella of the human-canine bond, members cover dog competitions, health, training, rescue, pet fashion, veterinary research, working dog organizations, animal welfare legislation, fundraisers and many other topics. For more information, visit: dogwriters.org.

About Germinder & Associates, Inc.
Germinder & Associates is an award-winning New York City and Kansas City based agency that provides strategic counsel, digital publishing content, campaigns for niche markets including animal health and pet products. The agency was founded in Kansas City in 1998 and opened a New York office in 1999. Iconic initiatives include The Catalyst Council; KNOW Heartworms and the Kansas City Animal Health Corridor. The agency is a member of the PR Council, a Diamond sponsor of the PRSA-NY Big Apple Awards and a Majestic sponsor of the Greater Kansas City Prism Awards. The agency will celebrate its 20th anniversary next year. Follow on Twitter: @GerminderPR and Facebook: GerminderPR.

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Germinder Named Dog Writers Association of America Agency of Record – Goodnewsforpets Will Be Third-Party Digital Platform

(New York – August 31, 2015) – Germinder & Associates is pleased to announce the agency has been named agency of record for the Dog Writers Association of America (DWAA). The agency was named agency of record for the Cat Writer’s Association of America earlier this year. Both organizations were the first media partners for Germinder’s seminal website Goodnewsforpets.com and now the Goodnewsforpets digital platform.

“Germinder’s agency founder Lea-Ann Germinder has a long history of supporting the DWAA and its members. Now we are thrilled to have her full agency support and the Goodnewsforpets platform to promote our programs and reach potential members and sponsors about our organization, “ said Ida Estep, DWAA President.

The venerable DWAA was founded in New York City in 1935 and is well known in the publishing world for its Maxwell Medallion awards, named after the late AKC judge Maxwell Riddle. The finalists and award recipients along with special award honors are announced on the Sunday prior to the Westminster Kennel Club Dog Show in New York City. This year the event will be held in combination with a writing seminar as a luncheon format. The prestigious DWAA contest entry deadline will close soon on September 9, 2015.

“I am thrilled to begin this new relationship with DWAA, which is an organization near and dear to me. I have met so many outstanding members over the years and look forward to our agency promoting and publicizing this wonderful organization of highly skilled dog writers, bloggers and journalists,” said Lea-Ann Germinder, APR PRSA, President & Founder, Germinder & Associates. Germinder is also publisher of Goodnewsforpets.com.

 About DWAA

The Dog Writers Association of America is the most recognized professional writing association devoted to dogs. Founded on February 13th, 1935 by a group of editors and publishers invited to the Westminster Kennel Club, the DWAA now includes over 500 members. DWAA encompasses all aspects of the world of dog writing and publishing –showing, performance, behavior, training, health, and the human animal bond. For 80 years, DWAA has helped members share ideas for articles, helped with interviews and discussed fees and contracts. For editors and publishers, DWAA recommends members, helps with topics for articles, and suggests sources and interview subjects. For more information visit the newly relaunched website www.dogwriters.org , follow us on Facebook at Dog Writers Association of America or on twitter at @DWAA_US.

About Germinder & Associates & Goodnewsforpets.com

Germinder & Associates, Inc. is based in New York City and provides strategic counsel, digital publishing content, and national campaigns for niche markets including animal health and pet products. The newly redesigned website Goodnewsforpets.com and associated social media channels forms a digital platform that curates news of interest and importance to informed pet parents inclusive of the veterinary profession and pet industry. For information about Germinder & Associates services or Goodnewsforpets sponsorships, contact Lea-Ann Germinder at Lgerminder@germinder.com or 917-334-8682 or 212-367-2170. Follow us on Facebook at GerminderAssociates, or on twitter @GerminderPR.