My First Business Trip: Traveling with GNFP Digital/Germinder to the KC Animal Health Corridor & CVC.

During my internship with GNFP Digital/Germinder, I got the opportunity to travel to Kansas City for the conference at the CVC and the Animal Health Corridor. As a college student, finding opportunities to get real world experience is absolutely vital. Since it was my first time traveling for work, I did not know what to expect or how things would work, nonetheless, uncertainty would not stop me from making this trip. I packed my bags, flew to Kansas City and happily joined Lea-Ann Germinder, the President & Founder of the company as well as the publisher of Good News for Pets.

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Having the opportunity to travel across the United States for work was a huge step in my career. I knew that GNFP Digital/Germinder was investing a lot of money to help me grow as a professional. To me, this meant that I would aid in all the projects, help establish relationships, assist with any task, and provide the most outstanding results possible at all times. During the trip, my purpose was to build the company to the best of my ability. I hoped that the company would be recompensed with hard work and a positive attitude.

I tried to have everything ready at all times. In all situations, I tried to be one-step ahead of the game. This way Lea-Ann would have everything she needed without having to ask for it.

“Can you take pictures of the tradeshow?” – Done.

“Can you get the gift bags ready?” — Done.

“Can you help me pack the contents for our table?” — Done.

“Can you take pictures of the Investment Forum?” — Done.

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I didn’t wait to be given instructions, instead I tried to anticipate what would be necessary and have it ready before hand. At times, I was under stress or confused or simply tired; but I never complained. Instead, I tried to find ways to solve issues and facilitate projects so our schedule would run smoother (Lea-Ann Agrees!).

My favorite part of the trip was attending the networking events at the Kansas City Animal Health Corridor. I got the chance to meet really incredible individuals that had achieved great things within the veterinary industry. I had a great time talking to industry professionals and building relationships with individuals from different companies. I was delighted to mix and mingle with all the CVC and KCAHC attendees! I met Kim Young, the President of the Kansas City Animal Health Corridor at the “Women in the Corridor” event; she was part of the panel of speakers. I also bumped into Craig Wallace, the Chairman, who had a huge role at the Animal Health Corridor. Although they had such powerful positions in these events, they always remained charismatic and kind to others. As I indulged in different conversations with people, I learned so much about my own knowledge and character. Apparently, 4 years of college prepped me enough to give me the ability to talk to strangers about the advertising industry (I’m an advertising/PR major) and to have the confidence to stand my ground when asked questions about my opinions regarding those topics.

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Naturally, I enjoyed spending extra time with Lea-Ann and visiting Kansas City. I walked around The Plaza, I visited the WW1 Memorial and made new friends. Lea-Ann and I took some ladies from the conference to eat at a traditional Kansas City BBQ at Arthur Bryant’s! We went to go get drinks afterwards to a Blue Room, where they played Jazz.

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I also got the opportunity to attend a press conference. As an Advertising and PR major, I have read about press conferences, written papers about them and heard plenty of funny stories about all the things that could go wrong during a press conference. Very rarely, college students are given the opportunity to attend as part of the press. Even more rarely, do they get to attend a press conference and participate by live tweeting during the conference. Thanks to my company I was one of the lucky few.

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I felt very grateful for the responsibilities that were bestowed upon me during the conference. Another incredible opportunity came up, when I was given the task to interview CVC speakers. While I was in NYC, I had done research on the background of the speakers. I had picked a handful that I wanted to interview, so I reached out to them and scheduled a time to meet. I was under extra pressure since this project was entirely run by me and the success of it fell entirely on my shoulders. I met with Mikkel Becker and Dr. Dani McVety, both young professionals who are successful women making their dreams come true. After each of their lessons, I walked up to them, introduced myself and asked to interview them. They were pleased with the questions I asked and felt grateful to be interviewed. We had so much fun filming and getting to know each other. They were both a pleasure to work with!

I grew in my knowledge of PR, in my professional abilities and in my character. I got the opportunity to step outside of my comfort zone over and over again. Not only did I aim to step outside of my comfort zone, but to thrive in unprecedented situations.

This trip was once-in a life time dream trip for any intern starting at any PR agency. From attending the press conference, to the networking opportunities to interviewing the attendees– this trip was truly a blessing in my career.

And to add the cherry on top of the perfect weekend – I got to play with puppies.

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Germinder Named Dog Writers Association of America Agency of Record

Goodnewsforpets Will Be Third-Party Digital Platform

dwaa dog writers association of america germinder goodnewsforpets(New York – June 20, 2017) – Germinder & Associates has been named agency of record for the esteemed Dog Writers Association of America (DWAA). Founded in 1935 by eight editors and publishers invited to the Westminster Kennel Club Dog Show, the DWAA has become the most recognized professional writing association devoted to man’s best friend.

Jen Reeder, an award-winning freelance journalist who was elected president of the DWAA earlier this year, said she is excited about the collaboration.

“I’m thrilled that we’ll be working with Lea-Ann Germinder and her team,” Reeder said. “As the new president of DWAA, I’m hoping to launch initiatives to help members achieve continued success and generally elevate, promote and celebrate the dog-writing community. It will be fantastic to have Germinder & Associates working with us toward that goal.”

The agency will provide strategic counsel, publicize DWAA events and publish news about members’ books on its Goodnewsforpets.com platform. Germinder & Associates will also assist with sponsorship activities. The agency has already begun outreach to special award sponsors and will promote the DWAA’s annual writing contest and awards banquet, scheduled for Saturday, February 10, 2018 at the New Yorker Hotel in Manhattan.

“We are pleased to return as the AOR for DWAA, which is an organization near and dear to me personally. We look forward to working with this organization of highly skilled dog writers, bloggers and journalists,” said Lea-Ann Germinder, APR PRSA, President & Founder, Germinder & Associates, Inc.

About DWAA
The Dog Writers Association of America is the most recognized professional writing association devoted to dogs. Founded in 1935, the DWAA has grown from eight founders to over 500 members, including journalists, authors, bloggers, publicists, photographers, illustrators and media personalities. Under the umbrella of the human-canine bond, members cover dog competitions, health, training, rescue, pet fashion, veterinary research, working dog organizations, animal welfare legislation, fundraisers and many other topics. For more information, visit: dogwriters.org.

About Germinder & Associates, Inc.
Germinder & Associates is an award-winning New York City and Kansas City based agency that provides strategic counsel, digital publishing content, campaigns for niche markets including animal health and pet products. The agency was founded in Kansas City in 1998 and opened a New York office in 1999. Iconic initiatives include The Catalyst Council; KNOW Heartworms and the Kansas City Animal Health Corridor. The agency is a member of the PR Council, a Diamond sponsor of the PRSA-NY Big Apple Awards and a Majestic sponsor of the Greater Kansas City Prism Awards. The agency will celebrate its 20th anniversary next year. Follow on Twitter: @GerminderPR and Facebook: GerminderPR.

Germinder Introduces GNFP Digital

NYC Office Relocates To SoHo, KC Office Set for Crossroads Arts District 

New York – June 7, 2017 – Germinder & Associates, Inc., an agency specializing in the $67 billion pet industry, today announced an expansion of its digital capabilities with the introduction of GNFP Digital. With the introduction comes a strategic move of the agency’s midtown New York City offices to 175 Varick Street, WeWork/SoHo West. The agency’s #GNFPDigital services will be located in the new WeWork/Corrigan Station in the KC Crossroads Arts District. Those offices are set to open just in time for the Animal Health Corridor’s Global Animal Health Week annual events.

NYC Street Sign“We’ve always aimed to be ahead of the curve, and our Goodnewsforpets Digital platform is an example of that. Now with GNFP Digital we can extend those capabilities to other areas of digital communications. And, we see great synergy in moving our offices to a more collaborative creative space in SoHo and opening our new GNFP Digital offices in the Crossroads Arts District, in the heart of the Kansas City Animal Health Corridor. It’s a package we are looking forward to presenting to both clients and prospects alike,” said Lea-Ann Germinder, APR, Fellow PRSA, President & Founder.

GNFP Digital will apply Germinder’s well-honed brand of strategic counsel, spokesperson and crisis training expertise in the pet industry coupled with the latest expertise in the digital space. Reputation management services in the digital setting will also be offered. Companies and C-suite executives seeking to either enhance or revamp their digital presence can benefit from the services.

“In all the years, I have known Lea-Ann, she is always one step ahead in advising her clients on how to proactively engage rather than fight or ignore an issue. And, she leverages every communications channel at her disposal. She anticipated the impact of the Internet, the impact of the bloggers, and the impact of social media. She is disciplined in her approach and I look forward to seeing this next phase of her business unfold,” said Susan McGreevy, partner at Kansas City law firm of Stinson Leonard Street LLP.

Germinder publishes the firm’s award-winning Goodnewsforpets.com Digital platform. Goodnewsforpets.com curates news of interest and importance to informed pet parents inclusive of the pet industry and veterinary profession. The award-winning site was launched in 2000. Goodnewsforpets offers sponsored packages and is a sponsor of the NY Dog Film Festival, a national festival that celebrates the dog. The site regularly contributes both in-kind and monetary donations to shelters, rescues and not-for-profit organizations.

About Germinder & Associates, Inc.
Germinder & Associates is an award-winning New York City and Kansas City based agency that provides strategic counsel, digital publishing content, campaigns for niche markets including animal health and pet products. The agency was founded in Kansas City in 1998 and opened a New York office in 1999. Iconic initiatives include The Catalyst Council; KNOW Heartworms and the Kansas City Animal Health Corridor. The agency is a member of the PR Council, a Diamond sponsor of the PRSANY Big Apple Awards and a Majestic sponsor of the Greater Kansas City Prism Awards. The agency will celebrate its 20th anniversary next year. Follow on Twitter: @GerminderPR and Facebook: GerminderPR.

About Lea-Ann Germinder, APR Fellow PRSA
Lea-Ann Germinder, APR Fellow PRSA is an accredited public relations leader and animal health industry veteran. She has served on the national board of the Public Relations Society of America (PRSA), as a Trustee of the PRSA Foundation, and as President of the New York and Kansas City PRSA chapters. She is a member of the Women Presidents Organization (WPO), NY Women In Communications (NYWICI), the Fear Free Advisory Board, Veterinary Marketing Association Executives (VMAE), Veterinary Partners, the Cat Writers’ Association of America (CWA), the Dog Writers Association of America (DWAA), and Women in the Pet Industry (WIPIN). Follow her on Twitter: @lgerminder