Germinder Named Dog Writers Association of America Agency of Record

Goodnewsforpets Will Be Third-Party Digital Platform

dwaa dog writers association of america germinder goodnewsforpets(New York – June 20, 2017) – Germinder & Associates has been named agency of record for the esteemed Dog Writers Association of America (DWAA). Founded in 1935 by eight editors and publishers invited to the Westminster Kennel Club Dog Show, the DWAA has become the most recognized professional writing association devoted to man’s best friend.

Jen Reeder, an award-winning freelance journalist who was elected president of the DWAA earlier this year, said she is excited about the collaboration.

“I’m thrilled that we’ll be working with Lea-Ann Germinder and her team,” Reeder said. “As the new president of DWAA, I’m hoping to launch initiatives to help members achieve continued success and generally elevate, promote and celebrate the dog-writing community. It will be fantastic to have Germinder & Associates working with us toward that goal.”

The agency will provide strategic counsel, publicize DWAA events and publish news about members’ books on its Goodnewsforpets.com platform. Germinder & Associates will also assist with sponsorship activities. The agency has already begun outreach to special award sponsors and will promote the DWAA’s annual writing contest and awards banquet, scheduled for Saturday, February 10, 2018 at the New Yorker Hotel in Manhattan.

“We are pleased to return as the AOR for DWAA, which is an organization near and dear to me personally. We look forward to working with this organization of highly skilled dog writers, bloggers and journalists,” said Lea-Ann Germinder, APR PRSA, President & Founder, Germinder & Associates, Inc.

About DWAA
The Dog Writers Association of America is the most recognized professional writing association devoted to dogs. Founded in 1935, the DWAA has grown from eight founders to over 500 members, including journalists, authors, bloggers, publicists, photographers, illustrators and media personalities. Under the umbrella of the human-canine bond, members cover dog competitions, health, training, rescue, pet fashion, veterinary research, working dog organizations, animal welfare legislation, fundraisers and many other topics. For more information, visit: dogwriters.org.

About Germinder & Associates, Inc.
Germinder & Associates is an award-winning New York City and Kansas City based agency that provides strategic counsel, digital publishing content, campaigns for niche markets including animal health and pet products. The agency was founded in Kansas City in 1998 and opened a New York office in 1999. Iconic initiatives include The Catalyst Council; KNOW Heartworms and the Kansas City Animal Health Corridor. The agency is a member of the PR Council, a Diamond sponsor of the PRSA-NY Big Apple Awards and a Majestic sponsor of the Greater Kansas City Prism Awards. The agency will celebrate its 20th anniversary next year. Follow on Twitter: @GerminderPR and Facebook: GerminderPR.

PRSA-NY Board Member Spotlight: Lea-Ann O’Hare Germinder

These are just a few words that describe Lea-Ann O’Hare Germinder, APR, Fellow PRSA and President & Founder of Germinder & Associates, Inc., a New York City-based public relations firm and publisher of niche digital content including the Goodnewsforpets.com platform.

Lea-Ann-Germindernocathighrez

An accomplished media relations veteran, Germinder and her teams have successfully launched more than 125 campaigns introducing pet products and addressing issues in veterinary medicine. Throughout her career, she has been a longstanding supporter of PRSA. She began her relationship with PRSSA in college as the PR Director for her chapter, and has never looked back.

“PRSA is an amazing organization and I am incredibly lucky to have had them along my professional journey,” said Germinder.

Mentorship, and in particular a mentorship of PRSSA students has been at the core of Germinder’s career.  It is with this thought in mind that her firm, Germinder & Associates and its affiliated website, Goodnewsforpets.com would sponsor the 2017 Big Apple Awards with a Diamond level sponsorship.

Germinder has taken a unique approach to sponsorship to support students of nine local universities—the future of our communications industry.

Coordinating with PRSA-NY’s Gary Bridgens and Veronica Mingrone with assistance from Lynn Appelbaum, APR, Fellow PRSA, the program will introduce members of each PRSSA chapter to Germinder & Associates and provide an opportunity for chapter members to not only ‘win’ the ticket but to also actively engage with the agency. To maximize the long-term ROI with students who can champion PRSA, the Big Apple Awards, and Germinder & Associates, the focus will be on selecting a current junior to represent each chapter at the gala.

Germinder & Associates will post student-generated content in a blog post or on its social accounts; offer a brief internship to the selected chapter representative, consider additional mentorship opportunities with the students and schedule a visit with each chapter in the coming year.

As chapters select their representative, the PRSSA attendees will be encouraged to post their own photos on the PRSA-NY Facebook page with hashtags referring their excitement to attend the #BigAppleAwards courtesy of @GerminderPR.

She has asked that the tickets that come with her table be given to one rising Junior level star from each PRSSA chapter. As one of the leading award shows in the industry, Germinder wants to ensure that students in the industry have the opportunity to mingle with agencies and corporations in attendance, exposing them to an incredible networking opportunity, fostering their relationships and enthusiasm for the industry.  In addition, she will present The Next Big Tech Thing: Innovative Technological Approaches to Execution award at the event on June 12.

“I am thrilled that my firm is a Diamond Sponsor for the 2017 Big Apple Awards, I enjoy giving back to the organization that has given me so much, added Germinder. “This is an incredible opportunity for young professionals at the start of their careers to see what an invaluable tool PRSA can be; and one day, I hope they too will pay it forward.”

Germinder & Associates has sponsored the PRSA-NY chapter for a number of years and also provided tickets to students at those sponsorship levels. This is the first year of a Diamond Sponsorship level. We look forward to seeing you at this year’s event on June 12, tickets are available here.

 

Source PRSA-NY

Sponsorship Celebrates #GoodDogsInFilm with Contest

Goodnewsforpets.com, a pet news digital platform of Germinder & Associates, Inc., today announced its sponsorship of the national NY Dog Film Festival. The sponsorship kicks off with a contest along with the Goodnewsforpets #GoodDogsInFilm promotion, a year-long celebration of beloved dog stars of all kinds, past and present.

npr dogtalk lea-ann germinder

Lea-Ann Germinder, APR, Fellow PRSA Germinder & Associates, President and Goodnewsforpets.com, Founder

“The idea of the #GoodDogsInFilm promotion came about after attending the venerable Sundance Film Festival. Sundance is an amazing experience, and true to the spirit of the festival, it nurtured an idea. I thought Goodnewsforpets.com could play an important part in showcasing the role of dogs in films in a very positive way. They enrich the film-going experience – from the earliest dog film stars to home-grown movies to blockbuster films. We will celebrate all of them and more with this promotion, starting with the NY Dog Film Festival,” said Lea-Ann Germinder, Founder and Publisher of Goodnewsforpets.com.

Tracie Hotchner, founder and director of the NY Dog Film Festival is a well-known pet wellness advocate and author and recognized as the premiere voice for pets and their people on pet talk radio. Hotchner recently interviewed Germinder on her Dog Talk® radio show about Goodnewsforpets, working with veterinarians and pet professionals and the NY Dog Film Festival. The interview can be found here.

“When Goodnewsforpets.com wanted to join forces with the NY Dog Film Festival, I was delighted to make a partnership with Lea-Ann and together go forward bringing the world Good News for Pets! Hotchner commented, adding, “I’m delighted to bring animal lovers together to share a communal experience of watching short films that celebrate the remarkable bond between people and dogs, while recognizing the great work of local animal organizations.”

ny dog film festival tracie hotchnerTo enter the contest, go to NY Dog Film Festival Founder Tracie Hotchner’s blog post and find the special key word to enter the contest. Entrants have the chance to win one of three copies of the American Veterinary College of Behaviorists’ book “Decoding Your Dog” together with three exclusive Elena Kriegner Goodnewsforpets sterling silver Heart-Paw charms. A personal donation in each winner’s name will also be made to a local dog rescue or shelter of his or her choice. Enter by April 28, 2017 for a chance to win here!

Follow Goodnewsforpets on Twitter @goodnewsforpets and Facebook facebook.com/goodnewforpets

About Goodnewsforpets.com & Germinder & Associates, Inc.

Goodnewsforpets.com curates news of interest and importance to informed pet parents inclusive of the pet industry and veterinary profession. The award-winning site was launched in 2000. Germinder & Associates is an award-winning New York City based agency that provides strategic counsel, digital publishing content, and national campaigns for niche markets including animal health and pet products. For more information contact Lea-Ann Germinder, President and Founder at Lgerminder@germinder.com or 212-367-2170.

About the NY Dog Film Festival

In 2015 the first NY Dog Film Festival™ premiered in New York City, which grew out of Tracie Hotchner’s desire as a pet wellness advocate to expand her Radio Pet Lady Network’s outreach to educate the public about adoption, health issues and philosophical aspects of pets in our lives. Hotchner created the Festival as a unique way of honoring dogs as true family members by bringing together like-minded people to experience the remarkable human-canine bond on film. The NY Dog Film Festival™ shares proceeds from its ticket sales with local shelters wherever it travels. For more information about the films, other 2017 destination cities, and how to buy tickets visit www.dogfilmfestival.com.