PRSA-NY Board Member Spotlight: Lea-Ann O’Hare Germinder

These are just a few words that describe Lea-Ann O’Hare Germinder, APR, Fellow PRSA and President & Founder of Germinder & Associates, Inc., a New York City-based public relations firm and publisher of niche digital content including the Goodnewsforpets.com platform.

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An accomplished media relations veteran, Germinder and her teams have successfully launched more than 125 campaigns introducing pet products and addressing issues in veterinary medicine. Throughout her career, she has been a longstanding supporter of PRSA. She began her relationship with PRSSA in college as the PR Director for her chapter, and has never looked back.

“PRSA is an amazing organization and I am incredibly lucky to have had them along my professional journey,” said Germinder.

Mentorship, and in particular a mentorship of PRSSA students has been at the core of Germinder’s career.  It is with this thought in mind that her firm, Germinder & Associates and its affiliated website, Goodnewsforpets.com would sponsor the 2017 Big Apple Awards with a Diamond level sponsorship.

Germinder has taken a unique approach to sponsorship to support students of nine local universities—the future of our communications industry.

Coordinating with PRSA-NY’s Gary Bridgens and Veronica Mingrone with assistance from Lynn Appelbaum, APR, Fellow PRSA, the program will introduce members of each PRSSA chapter to Germinder & Associates and provide an opportunity for chapter members to not only ‘win’ the ticket but to also actively engage with the agency. To maximize the long-term ROI with students who can champion PRSA, the Big Apple Awards, and Germinder & Associates, the focus will be on selecting a current junior to represent each chapter at the gala.

Germinder & Associates will post student-generated content in a blog post or on its social accounts; offer a brief internship to the selected chapter representative, consider additional mentorship opportunities with the students and schedule a visit with each chapter in the coming year.

As chapters select their representative, the PRSSA attendees will be encouraged to post their own photos on the PRSA-NY Facebook page with hashtags referring their excitement to attend the #BigAppleAwards courtesy of @GerminderPR.

She has asked that the tickets that come with her table be given to one rising Junior level star from each PRSSA chapter. As one of the leading award shows in the industry, Germinder wants to ensure that students in the industry have the opportunity to mingle with agencies and corporations in attendance, exposing them to an incredible networking opportunity, fostering their relationships and enthusiasm for the industry.  In addition, she will present The Next Big Tech Thing: Innovative Technological Approaches to Execution award at the event on June 12.

“I am thrilled that my firm is a Diamond Sponsor for the 2017 Big Apple Awards, I enjoy giving back to the organization that has given me so much, added Germinder. “This is an incredible opportunity for young professionals at the start of their careers to see what an invaluable tool PRSA can be; and one day, I hope they too will pay it forward.”

Germinder & Associates has sponsored the PRSA-NY chapter for a number of years and also provided tickets to students at those sponsorship levels. This is the first year of a Diamond Sponsorship level. We look forward to seeing you at this year’s event on June 12, tickets are available here.

 

Source PRSA-NY

Germinder Elected to PRSA-NY Board of Directors

NEW YORK (December 14, 2009)- Germinder & Associates has announced Lea-Ann Germinder, APR, Fellow PRSA, president of Germinder & Associates, Inc., has been elected to the board of directors of the Public Relations Society of America, New York City Chapter (PRSA-NY).  Germinder will serve a one-year term as a director.  Germinder previously had served on the Greater Kansas City PRSA chapter board for ten years including as chapter president.

“I am honored to join this prestigious group of public relations professionals.  After growing up in New York and leaving it for an extended period of time, it is a wonderful opportunity to contribute to my profession here in New York City in a meaningful way,” said Germinder.

Germinder was inducted into the PRSA College of Fellows in 2008.  She has advanced the state of the public relations profession with her early and continued advocacy for public relations professionals to embrace the Internet as an important communications channel.  Today, Germinder continues to advance the notion of practicing in a niche industry through her development of traditional and social media strategies for the veterinary profession and pet product industry. 

Germinder’s accomplishments in creating successful campaigns and educating others regarding best public relations practices and leadership in business have resulted in several awards including the PRSA Silver Anvil Award of Excellence; the Business Marketing Association Fountain Awards; the “Enterprising Women of the Year Honoree” Award from Enterprising Women Magazine and the “Women Who Mean Business” Award from the Kauffman Foundation/Kansas City Business Journal. 

Germinder is a member of the PRSA New Jersey and Kansas City chapters and several PRSA sections including the International Section and Healthcare Academy. She is also a member of the Women President’s Organization (WPO), the National Association of Women Business Owners (NAWBO) and the Business Marketing Association (BMA). 

About Germinder & Associates, Inc.

Germinder & Associates, Inc., is a WBENC-certified communications firm founded by Lea-Ann Germinder, APR, Fellow PRSA.  The firm provides strategic counsel, Web publishing content and national campaigns for niche markets including the veterinary profession and pet product industry.  The firm has created more than 125 programs in animal health and is publisher of http://www.goodnewsforpets.com/ and http://www.catwellness.org/.  For more information, please visit http://www.germinder.com/.   

About PRSA-NY

The Public Relations Society of America, New York City Chapter, is one of the founding chapters of the Public Relations Society of America, the world’s largest professional organization for public relations practitioners. Founded in 1948, PRSA-NY is the third largest PRSA local chapter in the United States. The chapter serves the interests of public relations professionals working in business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. Chapter board and committee members are volunteer public relations professionals who work in the New York metropolitan area.

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