Why the PRSA-NY Big Apple Awards Rock

Germinder Gets PRSSA Leaders Perspectives

This week Germinder continued the celebration of the launch of GNFP Digital and also concluded its diamond sponsorship of the PRSA-NY Big Apple Awards. A special aspect for Founder Lea-Ann Germinder, herself a former PRSSA leader, was hosting a group of PRSSA student leaders from several PRSA-NY affiliated chapters at the event.

We were so impressed by these fabulous students that we asked them to talk about their experience at the Big Apple Awards. We are grateful for their appreciation of our sponsorship, but more than that, for what they said about their experience. What we got back made our hearts sing once again.

germinder prssa prsa gnfp digital big apple awards 2017

A total of eight students were named to the Germinder+NYC PRSA-NY Big Apple PRSSA Student Program. Pictured here with Host Lea-Ann Germinder, APR, Fellow President & Founder of Germinder & Associates are seven of the students: (Left to Right: Amalia Lytle – City College, Stephana Eghan – City College, Samantha Prete – Manhattan College, Lea-Ann Germinder, Jenny Carolina Osma – NYIT, Kelly Wells – Hofstra University, Kelly McLoughlin – FIT and Mahin Rahaman NYU)

“I am glad that I had the opportunity to attend the Big Apple Awards and to be surrounded by leaders and representatives from well-known public relations agencies. Being recognized as an outstanding PRSSA member encourages me to keep going above and beyond for the PRSSA chapter at my college.”

– Stephana Eghan, City College PRSSA

“I think I speak for the entire PRSSA attendees when I say, that this was a truly invaluable and career-changing event. Being able to attend the Big Apple Awards was an experience unlike anything I’ve ever had and hope to attend as a professional in the industry soon. Seeing all the greatest professionals in New York public relations in one room was an eye opening way to discover what I can expect in the years to come.

These award winning projects and campaigns of the night inspired me to think bigger and work harder in my PR pursuits. To see that PRSA is a community driven force that takes time to recognize all the hard work PR professionals put in makes me even more eager to join PRSA once I graduate from FIT.

– Kelly McLoughlin, FIT PRSSA


goodnewsforpets gnfp prssa prsa germinder gnfp digital

Amalia Lytle, City College PRSSA chapter representative, was the winner of the 2017 PRSA-NY Big Apple Awards Gala Internet Scavenger Hunt. Here she is with Germinder President & Goodnewsforpets Publisher Lea-Ann Germinder, APR Fellow PRSA and Lytle’s cache of prizes.

“It was such an amazing opportunity that I am so grateful to have experienced.”

–  Amalia Lytle, City College PRSSA

“This opportunity allowed me to gain exposure to an incredible network of communications professionals as well as witness outstanding PR campaigns. I left the event feeling incredibly inspired and motivated to take on the future PR industry by storm.”

– Mahin Rahaman, New York University PRSSA

“I am truly grateful for the opportunity to attend such a prestigious awards nights in the field of PR. As a devoted college student and an officer in PRSSA, I take my education and opportunities to grow in the field very seriously. At the event I got the opportunity to network with professionals from many PR firms and from people in marketing and communications.

Additionally, other PRSSA officers around NY and myself got the opportunity to network with each other- allowing us to grow our chapters by plausibly collaborating for future events. This event definitely helped me grow as an individual in my personal life, but most importantly as a professional.

Given the fact that I have yet to graduate college, growing in contacts within the field of PR can help me achieve internships, or just offer experience that I will need once I graduate. By accumulating experience and knowledge of how things are run in the world of PR, I am better prepared to enter the workforce. “

–   Jenny Carolina Osma, New York Institute of Technology PRSSA

There’s always time to give back, and encourage excellence. Following through on #GerminderPR’s commitment to PRSA and the public relations profession we hope to continue the ongoing tradition of nurturing young professionals with opportunities and mentoring for years to come.


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Twitter: @goodnewsforpets | @GerminderPR | @GNFPdigital

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KC Animal Health Corridor Unveils New Workforce Tools at 10th Annual Event

Corridor companies look to attract and prepare skilled animal health workforce, support future industry growth

Kansas City, Mo. – August 31, 2015 – The Kansas City Animal Health Corridor unveiled two new workforce development tools to nearly 1,000 global animal health executives tonight at its 10th annual Homecoming dinner.

Manufacturing Technician Level 1 Certification offers industry-endorsed basic skills for preferred placement in manufacturing and production positions with KC Animal Health Corridor companies, while ExploreKCCareers.com provides career exploration into the field of animal health.

Manufacturing Technician Level 1 Certification (MT1)

Launched by the Manufacturing Skills Institute in 2009, the MT1 Certification is endorsed by the National Association of Manfacturers and included in its National Skills Certification system. The KC Animal Health Corridor Advisory Board has introduced the MT1 Certification to the KC region as a mutually beneficial tool to support livability and development of talent in the region and the growth of the animal health industry in the Corridor.

“KC Animal Health Corridor companies and continuing education programs are embracing this three year certification as a true win-win for the Corridor and the KC region,” said Ian Spinks, president and general manager of Bayer Animal Health North America, and chair of the KC Animal Health Corridor Advisory Board. “Employees will be more valuable and better prepared, and employers will identify and get the candidates they need to fill critical roles within their companies.”

An MT1 Certification offers students: a three year certification which demonstrates basic skills required for manufacturing and production; a program that is industry endorsed, credential based, and third party validated; a program which can be completed alongside other certifications or degrees; and a preferred position when applying with KC Animal Health Corridor companies.

An MT1 Certification offers companies: an increase in skilled entry level candidates for production and manufacturing; less training costs than currently required for entry level employees; and confidence that candidates have the required skills for the positions in which they are hiring.

Training for the certification will be delivered as early as fall 2015 and is currently available through the following institutions or programs: Lee Summit R7 School District – Partnership with Summit Technology Academy; Missouri Western State University; Innovation Stockyard – Partnership with Hillyard Technical Center (St. Joseph); Metropolitan Community College; and Kansas City, Missouri Public Schools.


“As society moves further and further away from the farm, there is less awareness of where our food comes from,” explained Kimberly Young, president of the KC Animal Health Corridor. “This has led to a decreased awareness among high school students nationally about career opportunities within the animal health industry. ExploreKCCareers.com offers a new way for students to see where career opportunities line up with their personal interests and skills.”

ExploreKC Careers.com is designed to educate students and potential new hires through four pillars:

  1. Fiscal literacy calculator to compare salary expectations and cost of living.
  2. Self-assessment to match careers that fit with an individual’s interests and passions.
  3. Colleges and Training suggesting classes, degrees and training that fit with the careers an individual is most interested in.
  4. Career exploration will provide real jobs open today that fit with an individual’s career choice.

ExploreKCCareers.com is live today and will be initially marketed to 8,000 Ag educators through the Future Farmers of America (FFA) and the 10,000 college students affiliated with Agriculture Future of America (AFA).

Learn more at KCAnimalHealth.com.

“A priority focus on workforce development and science-based careers is something every animal health company in the Corridor strongly supports. A steady pipeline of talented, skilled individuals is key to the ongoing growth of our companies, our region and our industry,” said Spinks.

About the KC Animal Health Corridor

Companies with a business location in the KC Animal Health Corridor account for more than half of the sales generated by the global animal health industry. The Corridor, anchored by Manhattan, Kansas, and Columbia, Missouri, is home to more than 300 animal health companies, representing the largest concentration in the world. For more information, visit KCanimalhealth.com.

A HIGHLIGHT OF MY YOUNG PR CAREER : By Germinder Intern, Jahzeel Campbell

I’ve been working as an intern for Germinder & Associates, Inc.​ for a couple months now. Honestly, I couldn’t have asked for a better internship opportunity! For that matter, I’d like to take this time out to sincerely thank Lea-Ann Germinder​ for pouring her years of agency knowledge and experience into me and helping to prepare me for a career (not just a job) in public relations.

Many of us face the challenge of finding our dream career paths after college for a couple of reasons. I’ll discuss the two I find most important:

1.Lack of “EXPERIENCE!!!”

I experienced a situation where I gained the attention of a major (I’m talking MAJOR!!!!!) global public relations firm and subsequently was called in for a couple interviews. After going through the interview process and doing my due diligence of following up with thank you emails and so on, the final verdict came — of course my heart was beating out of my chest while I was reading the email — I didn’t get the job.

I was curious why I didn’t get my dream position straight out of college, so I asked the recruiters how I could improve my skill set for future opportunities. They said it was important that I gain more agency experience. We’ve all faced this battle. “How am I to get experience if no one is willing to take a chance by giving me the opportunity?!” An issue much too complex to address in this blog post, but one that is extremely important to note.

My time as an intern at Germinder & Associates gave me the opportunity to gain valuable experience, while also working in the real world of public relations.

2. DRIVE!!!

I thought I knew what it took to work in public relations, but to be honest, I wasn’t as prepared as I believed. Working with Lea-Ann for the past 6 months revealed that to me. Don’t get me wrong, I had all the right credentials — my degree, verbal and written communication skills, connected contacts, PR volunteer experience and so on — but working in an agency, no matter the industry, does make a difference. I know it will continue to make a difference for years to come! It improved my DRIVE. So again I am extremely thankful to Lea-Ann, and the Germinder team for taking me under their wing and pushing me to further hone my potential as a public relations professional.

Part of my internship included the opportunity to work in real world situations and on important client initiatives. Below you can view my first professional interview with none other than David Frei (The Mayor of Dogs) from the Westminster Kennel Club. Westminster is the second longest continuously held sporting event in the United States, only behind the Kentucky Derby!

CNN Reports: QR Codes A Trend Not to Miss

 Here’s a trend that deserves watching and engaging….I consider myself a consumer of most media and try to keep up with all the tech talk, but I must admit I had missed this new phenom until I went to Global Pet Expo.  So, I saw the QR codes which lead to more content in some trade print ads, but what about mass and high-end magazines?  Last week this came up in a new business meeting where we discussed this emerging trends and mobile apps. 

On the plane back, I selected a variety of vertical publications.  Sure enough, from Vogue to People…. a smattering of ads with them…I am sure these are driving the art directors crazy.   Here CNN reports, I thought this would be helpful to many of my colleagues, clients and friends…. http://www.cnn.com/2011/TECH/mobile/03/28/qr.codes.marketing/index.html?hpt=C2

Across the Pond, “What’s On” — Alot! (via Goodnewsforpets.com Blog)

This is a blog post about my recent trip to London with special emphasis on pets

Across the Pond, "What's On" -- Alot! Did you know Londoners refer to "What's New" as "What's On" and "Watch Your Step" becomes "Mind the Gap" on the famous Tube (Subway in NYC)?  I say, what fun!  I learned that and more as I spent some time in London while animal health, particularly pharma, continues its rapid transitions.   Before I left  Craig Wallace was being named Ceva' … Read More

via Goodnewsforpets.com Blog

Germinder Elected to PRSA-NY Executive Board


NEW YORK (January 12, 2011)- Germinder & Associates has announced Lea-Ann Germinder, APR, Fellow PRSA, president of Germinder & Associates, Inc., has been elected to the Executive Committee of the board of directors of the Public Relations Society of America, New York City Chapter (PRSA-NY).  Germinder will serve as Vice President , Membership and will continue another term as Big Apple Sponsorship Chair.  Germinder previously served as director and had served on the Greater Kansas City PRSA chapter board for ten years including as chapter president.

“I am honored that the membership elected me to continue to contribute to this prestigious group of public relations professionals. PRSA-NY is the best choice in New York City for professional development, networking and contributing to the profession.  I look forward to working with my colleagues to bring that message to new and prospective members and sponsors,” said Germinder.

Germinder has advanced the state of the public relations profession with her early advocacy for public relations professionals to embrace the Internet as an important communications channel.  Leveraging over 20 years in the channel, Germinder utilizes a blend of social media and traditional media tactics to develop successful campaigns.

Germinder’s accomplishments in creating successful campaigns and educating others regarding best public relations practices and leadership in business have resulted in several awards including the PRSA Silver Anvil Award of Excellence; the Business Marketing Association Fountain Awards; the “Enterprising Women of the Year Honoree” Award from Enterprising Women Magazine and the “Women Who Mean Business” Award from the Kauffman Foundation/Kansas City Business Journal. Germinder was inducted into the PRSA College of Fellows in 2008. 

About Germinder & Associates, Inc. & Goodnewsforpets.com

Germinder & Associates, Inc., was founded by Lea-Ann Germinder, APR, Fellow PRSA in 1998.  The firm provides strategic counsel, digital publishing content and national campaigns for niche markets.  Germinder is publisher of Goodnewsforpets.com which recently celebrated its 10th anniversary with a $10,000 contest including donations to pet shelters nationwide. 

 About PRSA-NY

The Public Relations Society of America, New York City Chapter, is one of the founding chapters of the Public Relations Society of America, the world’s largest professional organization for public relations practitioners. Founded in 1948, PRSA-NY is the third largest PRSA local chapter in the United States. The chapter serves the interests of public relations professionals working in business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. Chapter board and committee members are volunteer public relations professionals who work in the New York metropolitan area.